In the midst of the global economic recession, the price of gold is on a steady rise in 2011, to be more specific. In addition to this, the Iranian coins have increased in value and instead of selling off and cashing in those coins for a profit; the Iranians continue to buy them even more.

Generally, the increase in the price of an item leads to a decrease in the demand of that good but in the case of Iranians, according to a retailer in Tehran, the higher prices of gold are encouraging more purchases and creating more demand.

The main reason attributed to the pace in the gold purchases is the risk and fear that the future inflation and unsteady currency has created. According to an economist, another reason for these investments is the lack of investment opportunities itself; these are the upshots of an economically unstable environment of the country.

These Iranian coins are culturally significant and close to the nationals and also values as a traditional heritage. A common means of self-investment was saving rials which have also seemed to lose it charm subsequent to the government reduction in the level of interest banks paid on savings. The interest returns were brought down a range of 14-17 percent from a range of 26-28 percent, back in April; this is believed to be even lower than the prevailing inflation rate in Iran, diverting them back to gold coins’ purchases.